I’m a designer primarily working on the web. I love building products that make people and teams more efficient.

I’m currently building tools for Restaurants at Deliveroo. This website serves as a small showcase of work from the last few years, both personal and for startups. Open to new projects—hit me up.

Email: mail@samking.co

Twitter: @samkingco

Location: London

Previous work


Lyst is one of the biggest online fashion aggregators with over 11,000 designers & retailers and an inventory of millions.


Figuring out when to take photos outdoors can be a real nightmare. Rizon is an app that alerts you when Golden Hour is approaching so you never miss out on that perfect light.


I like to make small products for myself. Usually they're just for learning, so they've typically been focused on specific problems I was having at the time.


Product Designer at Deliveroo


Deliveroo delivers the food you love, straight to your door. I'm currently working within the Restaurants team to improve the delivery experience for our restaurant partners.

Product Designer at MutualArt


MutualArt aims to connect collectors of art with private sellers while also providing in depth art market analysis. I helped to polish the site after a redesign, and introduce some new features like auction analytics and a new artist detail page. I also worked on an exhibition finding app for iOS.

Product Designer at Lyst


Lyst is one of the biggest online fashion aggregators with an enormous inventory and a universal checkout experience. I worked in the web team focusing on improving conversion and the discoverability of products. I also worked on print & marketing campaigns (posters, shooting photos for social). Shortly before leaving, I was part of a 4 person team working on a substantial internal dashboard project allowing the site to support retailer promotions, internally promoted content and much more.

Product Designer at RetailMeNot, .Inc


RetailMeNot is product that helps people save money at their favourite brands. The bulk of my work there was on the mobile app that allowed for the instore redemption of vouchers. The rest of the time I was working on small features for the website, along with producing various print collateral for events and the Sales and Marketing teams.

Design and Dev at Solutions


Solutions was a small local agency where I worked on sites for local businesses, NHS trusts, and The Charity Commission.

Freelance Photographer & Designerundefined


I began my career shooting photos for BMX publications and small fashion companies. This led to my insterest in design where I began designing and building websites for local businesses.